The theme for this shoot was ‘Suicide Blonde’
Think dirty and edgy rock chicks. Blondie, Debbie Harry, Courtney Love. All of those 90’s grunge rock icons
I hope you enjoy the shots!
I live in Watford, just outside of London. I spend a lot of time in St Albans however, and this year has seen the launch of St Albans Fashion Week. There was in the SS time and there was one on Halloween.
I was invited backstage by the SAFW crew to photograph it backstage because of my experience at LFW
And a couple of my friends were modelling in the show so of course wanted me to take their pictures
SAFW has one main show which is held in St Albans Cathedral. Such a grand and interesting setting for a fashion show, and it goes on for much longer than I am used too (LFW shows maybe only last 5 minutes, at least that is what it feels like)
It’s such a great way to build the community and the high street as retailers are invited to show their products for the upcoming season, and local people/companies do the hair and makeup, the dressing, and be the models within the show
This season saw brands like FCUK and Hobbs show, as well as local independent stores like vintage shop Little Viking, The Dressing Room etc
Look below for a selection of snaps I took whilst backstage
I am known for being backstage at LFW every season now and photographing what happens back there.
I used to shoot for Notion Magazine, but this season it got changed up a bit. I shot LFW backstage for World Duty Free Group as part of a SS beauty edit they would be putting together for next year
Below is just a small example of some of the images I captured this season. I was focussing on photographing the hair and makeup this season as it was going to be used for a beauty edit, rather than a general overview of backstage
As most people should know, I’m never one to turn down a treat and I adore everything fashion.
So when Wildcard PR got in contact about a limited edition Ryvita tin, well I wanted to know more! (Ryvita is almost a staple in my diet also).
I love it when brands now collaborate with fashion designers and everybody breaks out of their comfort zone. It’s so exciting and invigorating to see, and with this tin being designed by Ben de Lisi I immediately wanted it. I have fond memories of watching Ben de Lisi on Project Catwalk before I started to pursue fashion photography officially.
Ryvita first collaborated with Kelly Hoppen last year and that flew off of the shelves, so this one is much anticipated!
It already looks great on my dining room table, and now I don’t have to keep my Ryvita crispbreads in a competitor tin. My whole family is wanting to steal it from me it’s gone down that well.
I am essentially a fashion photographer, rather than an FBlogger, so i tried to give my product images the kind of feel I put on my Instagram pictures. I have also uploaded these to my Instagram yes. If you have Instagram search for me and follow me. I’m “Fordtography”.
I think every kitchen needs this as an addition. I probably won’t use this in my kitchen however. I might keep batteries and memory cards in it. Things photographers always lose track of, but the tin is so eye catching and with enough space, that I’ll never lose a thing again!
This tin will be available from the Ryvita website and costs £7.49. A bit of a bargain for something designer! And we know I love Designer.
Images taken at the Fashion East show at the Topshop Show Space during LFW AW14. Images have been downsized for the web and to prevent theft.
This is the first time I have photographed runway in approximately 2 years (4 seasons), and because my camera kit focuses around backstage now I ended up shooting runway on a fixed 50mm lens. Here are the results of this technical blunder!
Images taken by me at LFW AW14 backstage at Temperley London. Images taken for Notion Magazine. Images have been downsized for web and to prevent theft.
These are some of my favourite images I have ever taken backstage, so I hope that you all enjoy them too!
Images taken by me at LFW AW14 backstage at Felder Felder. Images taken for Notion Magazine. Images have been downsized for the web and to prevent theft.
Images I have taken at LFW AW14 backstage at Christopher Raeburn. Images shot for Notion Magazine.
Topshop Show Space. Run Through. Free. Selfies. Tate Modern. Fashion East.