I am known for being backstage at LFW every season now and photographing what happens back there.
I used to shoot for Notion Magazine, but this season it got changed up a bit. I shot LFW backstage for World Duty Free Group as part of a SS beauty edit they would be putting together for next year
Below is just a small example of some of the images I captured this season. I was focussing on photographing the hair and makeup this season as it was going to be used for a beauty edit, rather than a general overview of backstage
House of Holland at LFW SS14
HOH is one of my fave London designers ever, so it was amazing to be backstage and actually see it all before it went down the runway. And to see all the models actually dance to the soundtrack (for me, HOH ALWAYS has one of the best runway soundtracks).
This was by far one of the best things I have ever photographed
It is always nice to see what gets done with my images, and here is an example! The designer of a lookbook I photographed sent me through some images of her finalised lookbook. And here are some sneak peeks of it.
I think it looks gorgeous!
Last week, I shot a jewellery lookbook for British company IAMAFTERIT.
During shooting, we also filmed our escapades and you can now watch a video of “Behind The Scenes” and you can hear a little interview from me also at the end. How exciting!
My first video with me in!
Check it out and enjoy seeing a fashion shoot happen!